User Research and Usability

Threesixty’s User Research expertise enables our researchers to analyse and understand a product in conjunction with the needs of the its end user. We believe that identifying the key user needs and understand how technology can help meet them, is critical to creating an experience that works.

Starting with User Needs. Threesixty Reality helps the client identify and recognize all of a product’s users along with their everyday behaviors. We do this through quantitative and qualitative research, including diary studies, contextual research and user interviews.


Discovering design solutions that work

Our mixed reality lab allows us to run research sessions with real users that we recruit. We can work with your team to test and iterate progressively more complete designs in  order to find a solution that works best for your users and the objectives you have set for your product.

We can test applications for all the major VR and AR platforms, including Oculus, HTC Vive, Sony Playstation, Samsung Gear VR, Google Daydream, iOS AR Kit, Microsoft Hololens, Realwear, Vuzix, Magic Leap
Teams and clients can observe user research sessions at our VR research lab live and in comfort.

Contextual design research

We also run sessions at user’s homes or workplaces to understand how the product works in real life and how the environment shapes user behaviour and expectations. Context is more relevant than ever when you think of VR and AR.

Bespoke locations

We have selected a range of venues across London of various sizes and configurations for research that requires a mobile and flexible VR/ AR set up. If you have a large scale experience or require a specific augmented reality setup, we’ll work with you to achieve the right level of simulation.

Our capabilities in User Research and Human Factors include:

  • Ethnographic Research
  • Contextual Inquiry
  • Usability Testing
  • Diary Studies
  • Ideation Workshops
  • Quantitative Research: surveys, analytics
  • Heuristic Evaluations and Cognitive Walkthrough
  • UX Benchmarking
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